Website Digital Strategy Director - Remote
Company: Maximus Inc.
Location: San Diego
Posted on: January 1, 2026
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Job Description:
Website Digital Strategy Director – Position Summary Maximus is
seeking an experienced and detail-oriented Website Digital Strategy
Director to own the strategy, execution, and optimization of our
digital presence. This is a hybrid role requiring both strategic
leadership and hands-on management of our web platform. The
Director will define the vision for our digital ecosystem with
input from the marketing business leaders, manage day-to-day
operations in Adobe Experience Manager (AEM), and ensure our web
content delivers a seamless, accessible, and engaging experience.
Success in this role depends on the ability to balance digital
strategy with execution while working collaboratively across teams
to deliver business impact. Key Responsibilities: Strategic
Leadership Define and execute the digital strategy for Maximus’ web
presence in alignment with organizational goals Develop governance
and standards for content, design, and user experience across
digital platforms. Evaluate emerging tools, systems, and trends to
recommend improvements and innovations. Partner with marketing, IT,
and business stakeholders to align website initiatives with
enterprise priorities. Hands-On Strategic Execution Manage, update,
and optimize website content in Adobe Experience Manager (AEM).
Create and maintain layouts that prioritize clarity, usability, and
accessibility. Translate complex or technical information into
clear, engaging web content. Apply on-page SEO best practices
(metadata, headers, internal linking, keyword optimization).
Monitor performance with analytics tools (Google Analytics/GA4,
SEMrush, Google Search Console) and provide actionable insights.
Troubleshoot content and system issues, collaborating with IT and
design teams on fixes and enhancements. Collaborate with marketing
segment leads to ensure timely implementation of site updates. User
Experience, Compliance & Collaboration Conduct ongoing audits to
improve navigation, information architecture, and user journeys.
Ensure compliance with Section 508/WCAG accessibility standards.
Advocate for a user-first approach in all digital initiatives.
Provide forward thinking approach to digital innovation. Build
strong partnerships across marketing, IT, design, product, and
business units to deliver cohesive digital solutions. Act as a
bridge between technical and non-technical teams, ensuring
alignment and shared ownership of outcomes. *The preferred location
includes DC or McLean, VA area; otherwise, travel is required based
on the business needs Essential Duties and Responsibilities: -
Website Strategy & Governance: Establish and follow web governance
policies and practices to ensure the website can support the
organization’s near- and long-term growth strategies. In addition
to the overall structure and feel of the website, governance
includes requirements like ADA/Section 508 accessibility. Maintain
platform consistency across visual design, messaging, and
usability—applying UX best practices and data-driven iteration. -
User Experience & Content Oversight: Direct the continuous
improvement of website architecture, navigation, and content
strategy to improve engagement, clarity, and conversion.
Collaborate with marketing, communications, proposal, and delivery
teams to ensure content is targeted, compliant, and credible to
buyers. Work with developers and teams to lead development of
custom website features and functions to enhance the website
experience. - Technology & Platform Management: Co-own the
enterprise marketing technology stack, ensuring integration,
optimization, and adoption across the organization. Manage website
infrastructure, tools, and vendor relationships, such as CMS (Adobe
Experience Manager), marketing automation (HubSpot), CRM
(Salesforce), and sales enablement systems (Highspot). Ensure
platform scalability, performance, and security in partnership with
IT and Cybersecurity. Oversee day-to-day operations, uptime, QA
processes, and CMS workflows, with backup capability for basic
website code updates. - Analytics & Optimization: Establish KPIs
and reporting frameworks to monitor site performance, engagement,
and lead generation. Implement A/B testing, SEO improvements, and
user behavior analytics to continuously refine the site experience
and content prioritization. Collaborate with marketing teams to
identify, develop, and track performance analytics that inform
campaign performance and reveal market insights. - Team Management
& Cross-functional Collaboration: As the business “owner” of the
organization’s website, work with other website stakeholders to
ensure the website supports both near- and long-term growth
initiatives across the organization. Typically manage a department
or small sub-function for the organization OR a job function for a
small to mid-sized business, which includes web managers, UX
designers, developers, and content strategists. May also lead
through influence of other teams/departments. Typically responsible
for creating workforce and staffing plans for department/unit to
ensure availability of human capital necessary to accomplish
departmental business results. May have hiring, firing, promotion,
and reward authority within own area, in accordance with
guidelines. May assist with website code updates when needed. -
Message Alignment: Work closely with Lead Content Writer to ensure
website messaging aligns with Marketing’s standards and guidance.
Minimum Requirements Bachelors degree in relevant field of study
and 10 years of relevant professional experience required. 10 years
of Federal/State government experience in enterprise software
(subscription and/or SaaS/Cloud) GTM; Product Marketing, Product
Management, or top-tier Management Consulting experience preferred
Must understand continuous process improvements (CPI) benefits and
ability to rapidly communicate these benefits using multiple
channels (written/video and the like) Experience in enterprise
software (subscription and/or SaaS/Cloud) GTM; Product Marketing,
Product Management, or top-tier Management Consulting experience
preferred Strong technical foundation and ability to pick up and
understand AI/RPA product/tech concepts/partnering with Solution
Architects Distinctive problem-solving, strategic, and analytical
capabilities Ability to lead and succeed in a fast-paced, dynamic,
hyper-growth business environment with a track record of building
trusted relationships with senior stakeholders Strong communication
and storytelling skills required, with experience writing for
technical audiences Ability to create collateral for product
launches and strong product management skills Demonstrated record
of working both independently and with a team to own
cross-functional initiatives and exceed performance expectations
and metrics EEO Statement Maximus is an equal opportunity employer.
We evaluate qualified applicants without regard to race, color,
religion, sex, age, national origin, disability, veteran status,
genetic information and other legally protected characteristics.
Pay Transparency Maximus compensation is based on various factors
including but not limited to job location, a candidates education,
training, experience, expected quality and quantity of work,
required travel (if any), external market and internal value
analysis including seniority and merit systems, as well as internal
pay alignment. Annual salary is just one component of Maximuss
total compensation package. Other rewards may include short- and
long-term incentives as well as program-specific awards.
Additionally, Maximus provides a variety of benefits to employees,
including health insurance coverage, life and disability insurance,
a retirement savings plan, paid holidays and paid time off.
Compensation ranges may differ based on contract value but will be
commensurate with job duties and relevant work experience. An
applicants salary history will not be used in determining
compensation. Maximus will comply with regulatory minimum wage
rates and exempt salary thresholds in all instances. Accommodations
Maximus provides reasonable accommodations to individuals requiring
assistance during any phase of the employment process due to a
disability, medical condition, or physical or mental impairment.
Minimum Salary $ 138,380.00 Maximum Salary $ 187,220.00
Keywords: Maximus Inc., Laguna Beach , Website Digital Strategy Director - Remote, IT / Software / Systems , San Diego, California
